Speakers: Sam James, Director of Analytics at Point It
Evan Barocas, Director of Display Advertising at Point It
Date: October 14th, 11:00am PDT
What’s the scariest word you’ll hear this fall? ATTRIBUTION. Marketers are prepared for monster deadlines, complications hiding under the bed, CEOs wandering the halls at night…but absolutely nothing scares the modern digital marketer like a conversation about ATTRIBUTION.
Grab a handful of candy corn because it’s time to face your fears. Join Evan Barocas, Point It’s Senior Account Manager – Display, and Samuel James, Director of Analytics for some practical advice that will help tame the terror of attribution in a cross-channel, multi-channel, omni-channel, too-many-channel world.
In this webinar we’ll cover 5 Steps for Taming the Terror:
- What does value mean to you? Attribution is about measuring value – value is relative – start by defining what matters to you
- How do you create a flexible framework for measurement?
- The basics of testing and measuring
- Building Process: a framework for evaluation, optimization, re-investing and scaling
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The post [Upcoming Webinar] Attribution is Scary-Steps to Tame the Terror appeared first on Point It.
