Recently Google began allowing for the inclusion of social profiles within their Knowledge Graphs. From a business perspective this additional Knowledge Graph customization will help with a company’s marketing and brand recognition. Below is the quick and easy 2-step process to inform Google of your social media presence and test to ensure Google is able to see the information.
Insert JSON-LD Schema Markup
Use the following code and insert it within the <head> tags for your website. I included the code used on our website as an example. The items you will want to replace are name, url and any of the sameAs values.
<script type=”application/ld+json”>
{ “@context” : “http://schema.org”,
“@type” : “Organization”,
“name” : “Point It”,
“url” : “http://www.pointit.com”,
“sameAs” : [ “https://www.facebook.com/pointit”,
“https://twitter.com/point_it”,
“https://www.linkedin.com/company/point-it”,
“https://plus.google.com/+Pointit”]
}
</script>
Social profiles currently supported by Google are:
- Google+
- YouTube
- Myspace
Test The Script
Once the code is in place for your website, use Google’s Structured Data Testing Tool to ensure it is working correctly and returning the expected results. Click on Fetch URL and type in your website URL. If the results are good, you should see the following:
And you’re done. It will take some time for Google to recrawl and display the results in the Knowledge Graph. For more information from Google on configuration and troubleshooting check out https://developers.google.com/structured-data/customize/social-profiles.
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